A Guide on How to Sell Jewelry and Where to Sell Jewelry

Simran Distvar

Jun 03 , 2024

A Guide on How to Sell Jewelry and Where to Sell Jewelry

A Guide on How to Sell Jewelry and Where to Sell Jewelry

A Comprehensive Guide to Selling Your Jewelry 

Do you have a jewelry box overflowing with forgotten treasures? Perhaps it's a collection of unworn gifts or pieces that no longer reflect your style. Maybe you're simply looking to declutter and make some extra cash. Whatever the reason, selling your jewelry can be a rewarding experience. This comprehensive guide will equip you with the knowledge and tools you need to navigate the exciting world of selling your precious possessions.

Step 1: Knowing what to sell

The first step in your selling journey is to gather all your jewelry. Declutter your drawers and boxes, giving every piece a good look. As you rediscover forgotten favorites, ask yourself some key questions:

  • Does this spark joy? Be honest! If a piece hasn't graced your ears or adorned your fingers in years, it might be time to let it go.
  • Is it in good condition? Look for any damage like chipped stones, broken clasps, or tarnished metal. Pieces needing minor repairs might still be sellable, but it's a factor to consider.
  • Does it hold sentimental value? Set aside any pieces with sentimental attachments, even if they aren't particularly valuable. These treasures deserve a special place in your collection.

Step 2: Knowing Your Jewelry's Worth

Now that you have a clear picture of your collection, it's time to determine the value of your pieces. This will help you set realistic prices when you find a buyer. Here are a few ways to get a good grasp of your jewelry's worth:

  • Online Research: Several websites offer jewelry appraisal services. These platforms typically require clear pictures and detailed descriptions of your pieces. Based on this information, they provide estimated values.
  • Professional Touch: For truly valuable pieces, consider getting a professional appraisal from a qualified jeweler. This might cost a bit, but the accuracy of the appraisal can be well worth the investment.

Jewelry Appraisal Tips:

  • Be upfront about the condition: Don't try to hide any damage or flaws. Honesty is key in getting a reliable valuation.
  • Capture an image: Take clear, high-resolution photos from multiple angles. Include close-up shots of any hallmarks (tiny stamps indicating the metal type) or unique markings.
  • Research: Do some research online to find similar pieces and see what they're currently selling for. This can give you valuable insights into the market value of your own jewelry.

Step 3: Finding the Perfect Marketplace 

The world of selling jewelry offers a variety of platforms, each with its own advantages and considerations. Let's explore some popular options:

  • Online: Online marketplaces like Etsy or eBay allow you to reach a vast audience and set your own price. You'll have more control over the selling process, but it requires effort in creating listings, taking photos, and managing communication with potential buyers.
  • Consignment: Consignment shops sell your jewelry for a commission, taking care of the marketing and customer service. This can be a good option if you don't want to deal with the hassle of online selling, but you'll have to wait for your piece to sell and share a portion of the profit.
  • Auctions: Jewelry auctions can be a good choice for high-value pieces, especially unique or antique items. However, auction houses typically charge fees, and the selling process can take longer.
  • Social Media: Platforms like Facebook Marketplace can be a great way to sell locally to friends, family, or acquaintances. This can be a fast and convenient option, but the reach is more limited compared to online marketplaces.

Choosing Your Perfect Marketplace:

The ideal platform depends on several factors. Consider the value of your jewelry, your comfort level with online selling, and how quickly you need the money. For more valuable pieces, you might prioritize a platform that attracts serious buyers, like an auction house or an online marketplace. If you need a quick sale and don't mind a lower price, a pawn shop might be a good option.

Step 4: Presenting Your Jewelry for Success 

No matter which platform you choose, presentation is key to attracting buyers and getting the best price for your jewelry. Here's how to make your pieces shine:

  • The Polishing: Give your jewelry a good cleaning! Use gentle polishes specifically designed for the type of metal (silver polish for silver, gold polish for gold, etc.) A sparkling clean piece will instantly look more attractive.
  • The Image: Invest in high-quality photos. Use natural light whenever possible and a clean, uncluttered background. Take pictures from multiple angles, showcasing the details of the piece, especially any hallmarks or unique features.
  • The Words: Craft a detailed and informative description. Include the material (e.g., sterling silver, 14k gold), stone type (e.g., diamond, sapphire, pearl), size (length of a necklace, ring size), and any distinguishing details like unique settings or historical significance.
  • Honesty: Be transparent about any flaws or repairs. High-quality photos can help showcase the condition, but it's important to accurately describe any imperfections.
  • Pricing it Right: This can be tricky! Consider the appraisal value (if you got one), market research on similar pieces, and the selling platform's fees (if applicable). Set a competitive price that's fair and reflects the value of your jewelry. Be open to negotiation, especially in online marketplaces.

Bonus Tips for Online Sellers:

  • Safety First: When meeting buyers in person (for local sales), always choose a public, well-lit location. Never give out your personal information or invite buyers to your home.
  • Shipping Savvy: Research different shipping options and offer secure, insured shipping for valuable pieces. Consider offering free shipping to incentivize buyers, but factor the cost into your pricing strategy.
  • Customer Care Counts: Be responsive to inquiries and messages from potential buyers. Provide clear answers and additional information if requested. A positive and professional demeanor can go a long way in closing the deal.

Step 5: Giving Your Jewelry a New Life

Selling your jewelry isn't just about making money; it's about giving your pre-loved pieces a chance to find a new home and be cherished again. Imagine your vintage necklace adorning a bride on her wedding day, or your statement earrings adding a touch of glamour to someone's special occasion outfit. By selling your jewelry, you're not just decluttering your collection, you're contributing to a sustainable fashion cycle and giving your treasures a chance to sparkle on a new adventure.

The Final Sparkle

With the knowledge and strategies outlined in this guide, you're well-equipped to navigate the exciting world of selling your jewelry. Remember, the process should be enjoyable! Take pride in the beautiful pieces you've collected and use your selling journey as an opportunity to rediscover hidden gems and share their stories with new owners. So, get decluttering, unleash your inner sparklepreneur, and watch your jewelry find a new chapter filled with love and appreciation.


While Exotic Diamonds in San Antonio isn't directly mentioned as a place to sell your jewelry, their expertise in diamonds and gemstones suggests they might be a good option for selling high-value pieces, especially diamonds or diamond engagement rings. They likely have a qualified jeweler on staff who can accurately appraise your jewelry and offer a fair price.

Remember, for valuable pieces, getting a professional appraisal is always recommended before selling. This will ensure you get a fair market value for your jewelry.